BRAND STORY
United Baarde Inc. (UBI) is a proudly Filipino-owned company established in 2021, driven by our passion to contribute to the natural human instinct to care for pets. Since our inception, we have remained committed to enhancing the pet care experience, whether through our own branded products or those offered under our Pure Choice Pet Care Store. Our product range continues to expand, covering pet food, treats, grooming essentials, and more, all designed to support a joyful and healthy life for pets and their owners.
In June 2023, UBI officially launched its Pet Care Division. We currently serve a B2B customer base of over 1,000 accounts across the Philippines, including AgriVets, poultry supply stores, pet shops, and veterinary clinics. Our distribution network covers most of Luzon, Cebu, parts of the Visayas, and Mindanao. We are continuously expanding our portfolio to provide high-quality, affordable, and effective pet care products. Our current products under Pure Choice Pet Care includes Aromatic Cat Litter, Pro's Choice Cat Food, Performance Dog Food, Doug & Co. Dog Food, and Ichi & Co. Cat Litter and Cat Food, Dear Doug, and Dear Kat.
Create Products That Will Allow people to care for pets
UBI’s Role — Making Responsible Pet Care Accessible
Pure Choice Pet Care, the pet brand of United Baarde Inc. (UBI), envisions a future where every pet owner — regardless of income or lifestyle — can access high-quality pet products that are valuable easy to reach.
At Pure Choice, we are committed to pushing the human capacity to care for pets — by making the right care accessible, practical, and attainable for all.
Our Mission
Push the Human Capacity to Care for Pets
Our Vision
Provide the best solution for Pet Owners who put the nutrition and welfare of pets at the forefront of a fulfilling human experience. Accomplish this by ensuring that the widest range of the highest quality and joyful pet products are within reach for every pet owner.
High-Performance & Active Dogs
Performance Dog Food
For dogs that are always on the move, we developed Performance Dog Food using a "protein-first" philosophy. Unlike standard kibble that relies heavily on meat meal, our formula utilizes meat powder (Lamb, Beef, and Chicken), which provides a higher concentration of essential amino acids. This is critical because if even one of the ten essential amino acids is missing, a dog’s cellular "assembly line" for muscle repair shuts down. Performance Adult and Puppy formulas ensure no "limiting" amino acids are left out, supporting the strength, endurance, and recovery needed for sporty and working breeds.
Small Breed Specialists
Doug & Co.
Small dogs have unique physical needs, from smaller jaw sizes to a requirement for energy-dense nutrition. Our Doug & Co. brand is specifically made for small breeds, featuring chicken as a primary protein source to support lean muscle development without overloading their systems. These formulas are fortified with Vitamin B Complex to boost energy levels and enriched with Omega 6 to ensure their skin stays healthy and their coats remain shiny. It is a complete and balanced solution approved by the Bureau of Animal Industry (BAI) to provide peace of mind for owners of tiny but mighty companions.
The Science of Feline Health
Ichi & Co.
Ichi & Co. uses fresh chicken to provide a superior protein source that specifically helps improve mobility and reduce cell damage, making it an excellent choice for senior cats.
The Science of Feline Health
Pro’s Choice
Pro’s Choice is designed for all life stages, focusing on boosting immunity and—importantly for indoor living—significantly reducing the smell of cat waste through superior nutrient absorption.
The Science of the Litter Box
Aromatic Classic & Gold
Our clumping litters, including Aromatic Classic and Ichi & Co., are made from natural bentonite elements that provide a "rock-hard" clumping effect upon contact with moisture. This high-performance absorption locks in odors instantly. For those seeking the "Gold Standard," our Aromatic Gold line offers specialized textures: Ocean Fresh Sea Salt uses a broken-type bentonite for maximum surface area and odor locking, while Chamomile Blossom features a sand-like ultra-fine texture specifically designed for premium paw comfort and a calming environment.
Certifications
